Capabilities
The specific type of media services provided, depending on your needs would include:
Media Planning/Research
Analyzing the marketplace with both qualitative and quantitative research to determine which mediums are the most targeted to your customer. Providing you a media plan that outlines the objectives, strategies and rationale of how SMV Media allocates your media advertising dollars.
Buying
Following a philosophy of planning and buying in advance to secure the lowest and most efficient rates. Also providing computerized schedules of broadcast buys that show stations, programs, number of spots, dates, target rating points and total spending.
Competitive Analysis/Tracking
Providing you a complete and comprehensive analysis giving an overview of your competition.
Post Buy/Invoice Checking
Developing a post buy analysis to show the schedule placed has been achieved. In addition, station invoices are reviewed to check for proper placement and equal rotation of all spots.
Promotions
Working with the media and other companies in creating and implementing effective value added promotions.
Service
SMV Media has the reputation of being extremely service-oriented. We are always accessible for meetings via the phone or in person. We strongly urge regularly scheduled meetings with our clients to make sure things are running smoothly and to keep them updated on their media implementation. We constantly look for new ideas and opportunities that can further benefit our clients' business.
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